Frosted Coffee Co
The Frosted Coffee Co. logo was meticulously crafted in Adobe Illustrator, employing the Cocogoose typeface. The logo is scaled to 17 points and features a regular font. Notably, the letter “O” in the word “Co” has been deliberately reduced in size, and an underline has been subtly added to its lower portion.
There were numerous variations and three logo designs that effectively represented the type. The concept behind this idea was to develop a convenient canned iced coffee that would deliver the same exceptional taste quality as a coffee shop. Brainstorming sessions centered around the word “iced,” ultimately leading to the selection of Frosted Coffee Co. as the company name. The logo design incorporated a welcoming and modern snowflake logo that aimed to be inclusive and iconic for all users.
The Envato website is where I utilized premium mockups. The mockups were designed and created by Markadesignco. I selected this mockup because the can was sleek and skinny-oriented to convey a modern design. From Photoshop, my design was implemented, and the typeface was tailored to the brand of coffee.