There were several striking designs that emerged during the design process for the EverTrek logo. The concept of hiking, exploration, wilderness, and mountain ranges were the driving forces behind the various iterations. Two logos were ultimately selected and are showcased in the collage of repeated logos. One of these designs was specifically chosen for the hiking backpack photoshoot. As illustrated in the accompanying image, the logo conveys the idea that customers can embark on hikes any time of the year, from fall to winter.